about us
Young & Passionate
We are a close team of creative professionals based in New Delhi, India.
We are passionate about partnering with good people and organizations to provide exceptional custom solutions.
We are passionate about partnering with good people and organizations to provide exceptional custom solutions.
“We build thoughtful identities and experiences to elevate and empower organizations.”
Our 5 Step Approach for the Branding Process
Creating a solid brand, with strong foundations is much more than just a creative brainstorm.
The branding process is a combination of investigation, strategic thinking, project management and creativity.
1.
Discovery
The first people you’ll meet are our experts in business, UX and technology. They dig into your business, discuss the scope of the challenge and consult on the most suitable technological solutions.
- Workshop
- Concept
- Consulting
- Research
- Project Planning
- Expectation Setting
2.
Strategy
This is where we validate your future users and define the project backbone. It consists of a working plan in which the users’ needs are met with a solution that fulfils the business goals.
- Persona Development
- Stakeholder Alignment
- Brand Personallization
- Information Architecture
- Digital Strategy
- Prototyping
3.
Design
The user is the foundation on which we build all of the visual communication. It is intuitive, attractive and easy to use on any platform, to ensure an impressive experience in the interaction between the brand and the user.
- Art Direction
- Digital Identity
- Visual Moodbards
- UI Design
- Content Creation
- Interaction Design
4.
Development
Our code crafters plan for progressive solutions placed on the right platforms to enhance the user experience. They focus on building top-quality, high-performing custom solutions that are easily scalable.
- Web Development
- Mobile Development
- Back-End & Front End
- CMS Intergration
- Physical Installation
5.
Testing
Although we conduct a variety of tests throughout each phase, the big moment our testers shine in is when we produce a specific part of the project that needs a true user experience.
- Usability Testing
- Functional Testing
- System Testing
- Performance Testing
- Security Testing
- Intergation Testing
We are committed to the upliftment of society. 10% of our revenues are spent on social welfare activities in association with the Divine Foundation.
“It’s been an absolute pleasure to work with G13 team, their response to our brief exceeded expectactions and the execution was effecient, professional and very reassuring. I’d fully recommend them.”
Alex Ferlani
Project Management at Nautix Inc
"Gurpreet and the team at G13 create eye-catching, original visuals, cool concepts and are sticklers for deadlines and meeting budgets. What more can one ask for in a design firm?"
"The reactions on the e-brochure has been exclusively positive. Starting off with a very rough and limited draft this has ended up becoming a product we’re proud to present. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. They’ve spent way more time than expected and have delivered extraordinary service. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation."
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. A designer knows he has achieved perfection not when there is nothing left to add, but when there is."