about us

Young & Passionate

We are a close team of creative professionals based in New Delhi, India.
We are passionate about partnering with good people and organizations to provide exceptional custom solutions.
“We build thoughtful identities and experiences to elevate and empower organizations.”
Gurpreet Singh,
Creative Head, Founder G13 Designs

Our 5 Step Approach for the Branding Process

Creating a solid brand, with strong foundations is much more than just a creative brainstorm. The branding process is a combination of investigation, strategic thinking, project management and creativity.
The first people you’ll meet are our experts in business, UX and technology. They dig into your business, discuss the scope of the challenge and consult on the most suitable technological solutions.
  • Workshop
  • Concept
  • Consulting
  • Research
  • Project Planning
  • Expectation Setting
This is where we validate your future users and define the project backbone. It consists of a working plan in which the users’ needs are met with a solution that fulfils the business goals.
  • Persona Development
  • Stakeholder Alignment
  • Brand Personallization
  • Information Architecture
  • Digital Strategy
  • Prototyping
The user is the foundation on which we build all of the visual communication. It is intuitive, attractive and easy to use on any platform, to ensure an impressive experience in the interaction between the brand and the user.
  • Art Direction
  • Digital Identity
  • Visual Moodbards
  • UI Design
  • Content Creation
  • Interaction Design
Our code crafters plan for progressive solutions placed on the right platforms to enhance the user experience. They focus on building top-quality, high-performing custom solutions that are easily scalable.
  • Web Development
  • Mobile Development
  • Back-End & Front End
  • CMS Intergration
  • Physical Installation
Although we conduct a variety of tests throughout each phase, the big moment our testers shine in is when we produce a specific part of the project that needs a true user experience.
  • Usability Testing
  • Functional Testing
  • System Testing
  • Performance Testing
  • Security Testing
  • Intergation Testing

We are committed to the upliftment of society. 10% of our revenues are spent on social welfare activities in association with the Divine Foundation.